Quality

Our rule is simple: every amount on the label.

Every amount, listed

Each product lists every active ingredient with its exact amount and, where one exists, its % Daily Value. No proprietary blends.

The number that matters

When a compound and the nutrient inside it weigh different amounts, we print both, and the big number is the nutrient. Our Magnesium Glycinate shows 275 mg of magnesium, from 2,500 mg of magnesium glycinate.

Amounts that fit the format

A strip weighs a fraction of a gram, so an active goes into a strip only if it works at milligram or microgram amounts, like caffeine, melatonin, vitamin D3, vitamin K2, vitamin B12, biotin and folate.

What a strip is made of

Our strips are a thin film made with pullulan, a fibre made by fermentation, sweetened with sugar alcohols and stevia or monk fruit. Each one is sealed in its own sachet.

Where it's made

Strips are made in India. Magnesium Glycinate and Creatine Monohydrate are made in the USA. The country is printed on every label.

What we say, and what we don't

Supplements aren't medicines. We only describe how a product supports normal body functions, marked with an asterisk, and we show the FDA statement with those claims. We never say a product treats, cures or prevents a disease.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.